The Advertising Effect : How to Change Behaviour, Paperback

The Advertising Effect : How to Change Behaviour Paperback


Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe.

These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.


  • Format: Paperback
  • Pages: 240 pages, illustrations
  • Publisher: Oxford University Press Australia
  • Publication Date:
  • Category: Advertising
  • ISBN: 9780195593921



Free Home Delivery

on all orders

Pick up orders

from local bookshops