Fundraising Management : Analysis, Planning and Practice Paperback / softback
by Elaine (Freelance specialist in individual fundraising, UK) Jay, Adrian (University of the West of England, UK) Sargeant
Paperback / softback
Description
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice.
Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.
Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life.
A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:368 pages, 65 Line drawings, black and white; 29 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:19/02/2004
- Category:
- ISBN:9780415317023
Information
-
Item not Available
- Format:Paperback / softback
- Pages:368 pages, 65 Line drawings, black and white; 29 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:19/02/2004
- Category:
- ISBN:9780415317023
