Your company's stability of growth is fundamentally dependent on the amount of planning you do. However, knowing how to implement a business plan and what it should include is not always obvious.
This NatWest Business Handbook provides you with a practical and detailed approach to the development of a business strategy.
It demonstrates in a clear, step-by-step fashion how to develop an initial plan and how also to make planning an integral part of your organisation so that it becomes a continuous monitoring and control process.
Each chapter develops the plan in a structured and logical sequence, covering key issues for success and failure at every stage.
The emphasis throughout is on the practical aspects of implementing a plan.
The book includes: * step-by-step guidance on how to perform a health-check on your organisation * instruction on how to create vital business planning tools, from a format for presenting a strategy to outside investor-supporting institutions, to a management information system that will allow your company to manage the plan as it evolves and thus control the future of the organisation. * in-depth case study material which, by using your company as a case study too, will enable you to look at your operation objectively to create a realistic business plan. Alan West's broad experience of both consulting and training in the small and medium enterprise sectors results in a book which is an invaluable source of information for any entrepreneurs wanting to be in complete control of their organisation. Focus on your future - create and execute a sound business plan.
- Format: Paperback
- Pages: 240 pages, black & white illustrations
- Publisher: Pearson Education Limited
- Publication Date: 27/08/1998
- Category: Business strategy
- ISBN: 9780273635628