Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers, Paperback

Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers Paperback

4.5 out of 5 (4 ratings)


Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"


  • Format: Paperback
  • Pages: 288 pages, black & white illustrations, colour illustrations
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Business & management
  • ISBN: 9780470876411



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Showing 1 - 4 of 4 reviews.

Review by

This book is not your usual business book as it is very well designed and crafted. Great content with excellent structure, layout, and well balanced depth of presentation. This book has triggered not only ideas, but ways to think about many business needs and structures for clients.

Review by

This book is full of interesting ideas, mostly coming from creative design, on how to work on a business model, or revise it. Its greatest call to fame: it doesn't look like a business book at all, full of doodles, charts, exercices, concise real-life examples.It only gets 3 stars from me, though, because I really didn't like the badly lit, blurry, camera-phone-like photographs shown in this book. Maybe it's done on purpose to convey "spontaneity", but it contrasts very badly with the otherwise rather aesthetic contents. And, well, despite looking less boring than conventional business books, it is still a book on business models, and business models is still a subject I personally find rather boring...

Review by

I have found that this title covers almost all the little things that I have been incorporating into my own models over the past 10 years - and in a diagram that is so well thought out that it incorporates most of the analysis in one way or another - this is a keeper and I keep referring to it to gain more insight.

Review by

What a marvellous book talking easily over financial and technical subjects - I would say the Corporates cornerstone ! Reading was like hiding the full complexity and then follows cooking book to get rid of complex recipes dinners !Pragmatic visual presentation helps to surround the End-2-End Business Models paths ... Definitively a must read book :-) January, 1st - 2013

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