The Competitive Advantage of Competitor Intelligence : The Strategies, Tactics and Tools for Gathering Business Intelligence Paperback
Competitive intelligence is key to competitive strategy; without competitor intelligence there is no strategy - only a stab in the dark (or an ice-pick through the head!) This is a book for business executives, not insiders in the CI trade.
It is both a strategic treatment of the need for competitor intelligence, and, uniquely, a tactical guide to how to go about obtaining the same - whether you do it yourself or employ a specialist consultancy.
It also offers advice and devices that allow your organisation to shield itself from prying eyes. Author : Andrew Pollard is managing partner of EMP Intelligence Service, a full service competitor intelligence consultancy.
- Format: Paperback
- Pages: 240 pages, Illustrations, 1 port.
- Publisher: Pearson Education Limited
- Publication Date: 05/11/1998
- Category: Business strategy
- ISBN: 9780273637097