Marketing Management : An Asian Perspective Hardback
by Ang Swee Hoon, Siew-Meng Leong, Chin Tiong Tan, Philip Kotler
Hardback
Description
For International Marketing courses. Marketing Management, Third Edition builds on the multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia.
The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible analytically based universal marketing approach to Asian insights.
Information
-
Item not Available
- Format:Hardback
- Pages:800 pages, Illustrations
- Publisher:Pearson Education (US)
- Publication Date:22/03/2004
- Category:
- ISBN:9780131066250
Information
-
Item not Available
- Format:Hardback
- Pages:800 pages, Illustrations
- Publisher:Pearson Education (US)
- Publication Date:22/03/2004
- Category:
- ISBN:9780131066250