Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Business Development For Dummies, Paperback / softback Book

Business Development For Dummies Paperback / softback

Paperback / softback

Less than 10 available - usually despatched within 24 hours

Description

Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms.

By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management.

It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day.

You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn.

Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth.

Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from salesBuild a practical, step-by-step business development strategyIncorporate marketing, sales, and customer management in general planningDevelop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth.

Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression.

Plan for growth, and make it stick – Business Development For Dummies shows you how.

Information

Other Formats

Save 12%

£19.99

£17.59

Less than 10 available - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information