Yield Management : Strategies for the Service Industries Paperback
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
- Format: Paperback
- Pages: 368 pages, black & white illustrations
- Publisher: Cengage Learning EMEA
- Publication Date: 15/02/2001
- Category: Management of specific areas
- ISBN: 9780826448255