Understanding the Consumer : A European Perspective, Paperback

Understanding the Consumer : A European Perspective Paperback


Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict, Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications.


  • Format: Paperback
  • Pages: 338 pages, black & white illustrations
  • Publisher: Pearson Education (US)
  • Publication Date:
  • Category: Market research
  • ISBN: 9780136163688



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