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Strategic Market Relationships : From Strategy to Implementation, Paperback / softback Book

Strategic Market Relationships : From Strategy to Implementation Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

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The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource.

It takes a managerial perspective to the study of relationships, from strategy to implementation.

The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book.

In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.

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£50.95

Only a few left - usually despatched within 24 hours
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