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Strategic Management, Paperback / softback Book

Strategic Management Paperback / softback

Paperback / softback

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This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers.

It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

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£54.99

£52.39

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