Customer Experience : Future Trends and Insights Hardback
by C. Shaw, Q. Dibeehi, S. Walden
Hardback
Description
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands.
The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Information
-
Item not Available
- Format:Hardback
- Pages:199 pages, XVII, 199 p.
- Publisher:Palgrave Macmillan
- Publication Date:09/09/2010
- Category:
- ISBN:9780230247819
Other Formats
- PDF from £38.24
Information
-
Item not Available
- Format:Hardback
- Pages:199 pages, XVII, 199 p.
- Publisher:Palgrave Macmillan
- Publication Date:09/09/2010
- Category:
- ISBN:9780230247819