Media and Meaning: An Introduction Paperback
This is the indispensable Media Studies textbook for AS/A level and Higher Media Studies syllabuses; it is also suitable to support BTEC, AVCE and GSVQ courses with a media focus and as a primer for undergraduate media studies.
An accessible overview of the key concepts leads into coverage of all major media forms, and genres within particular media.Included are:* Sections for all media, covering institutions, representation, audiences, genre, language and products* Extensive opportunities for students to apply media theory in their own work* Uniquely full treatment of new media and the internet* Stills, cartoons and other illustrations* Extensive coverage of film, television, radio, newspapers and magazines* Varied and substantial activity sections.Suitable for students and their teachers, Media and Meaning can be used as an aid to class study and for independent student learning.
Accessible, and with a strong emphasis on context and concepts, this book is a lively introduction to contemporary media which can be read for pleasure as well as part of formal study by a very wide range of readers.
- Format: Paperback
- Pages: 400 pages, 400 p.
- Publisher: British Film Institute
- Publication Date: 01/10/2001
- Category: Media studies
- ISBN: 9780851708430