Visual Thinking : for Design, Paperback
3 out of 5 (1 rating)


Increasingly, designers need to present information in ways that aid their audience's thinking process.

Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply.

He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. .

Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. .

Provides practical, task-oriented information for designers and software developers charged with design responsibilities. .

Includes hundreds of examples, many in the form of integrated text and full-color diagrams. .

Steeped in the principles of "active vision, which views graphic designs as cognitive tools.


  • Format: Paperback
  • Pages: 256 pages, Approx. 250 illustrations (200 in full color)
  • Publisher: Elsevier Science & Technology
  • Publication Date:
  • Category: Operating systems
  • ISBN: 9780123708960



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Strongest on the sections describing the anatomy, neuroscience, and psychology of visual perception and cognition. Would like to have seen more case studies on successful and unsuccessful designs. Disappointingly blah graphic design and typography for the book itself, though that fault probably lies with the publisher. Unlike a Tufte book, it will not double as a work of art.

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