Predatory Thinking Paperback / softback
by Dave Trott
Paperback / softback
Description
'A brilliant advertising copywriter and a great team leader.
His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine.
Genius' - Sunday TimesLife is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business.
It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:272 pages
- Publisher:Pan Macmillan
- Publication Date:06/11/2014
- Category:
- ISBN:9781447285342
Other Formats
- EPUB from £6.99
£12.99
£11.15
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:272 pages
- Publisher:Pan Macmillan
- Publication Date:06/11/2014
- Category:
- ISBN:9781447285342