Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.
Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative.
It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
- Format: Paperback
- Pages: 576 pages, 0
- Publisher: John Wiley and Sons Ltd
- Publication Date: 19/12/1995
- Category: Sales & marketing
- ISBN: 9780631196389
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Review by TheoClarke
Clear and effectively comprehensive introduction to marketing aimed at postgraduate business students but of value to any manager who wishes to understand this area.