Marketing, Paperback
4 out of 5 (1 rating)


Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.

Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative.

It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.


  • Format: Paperback
  • Pages: 576 pages, 0
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780631196389



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Clear and effectively comprehensive introduction to marketing aimed at postgraduate business students but of value to any manager who wishes to understand this area.