The Audacity to Win : How Obama Won and How We Can Beat the Party of Limbaugh, Beck, and Palin Paperback
- Format: Paperback
- Pages: 415 pages, colour plates
- Publisher: Penguin Putnam Inc
- Publication Date: 30/09/2010
- Category: Politics & government
- ISBN: 9780143118084
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Review by ernst.schnell
This is the ultimate (yet for obvious reasons biased) inside account of the successful Barack Obama presidential campaign of 2008, written by his campaign manager.The campaign distinguished itself by a) leading a relative outsider to the highest office of the USA and b) managing to mobilize and leverage a significant share of the general public in a successful grassroots campaign. The book therefore offers a valuable insight and lessons on how to motivate people and bring them on board. These lessons and the background account itself are interesting not only from a politics perspective, but also looking for ingredients for successful leadership.Especially in an election year this book makes a compelling and captivating read.