Never Mind the Sizzle...Where's the Sausage? : Branding based on substance not spin Paperback / softback
by David (University of Hull, UK) Taylor
Paperback / softback
Description
Are you looking for a branding book that's a bit different?
You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd.
Join the blog at wheresthesausage.com !
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:168 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:07/09/2007
- Category:
- ISBN:9781841127699
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:168 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:07/09/2007
- Category:
- ISBN:9781841127699