Get to the Top on Google : Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings and Stay There Paperback
by David Viney
From one of the United Kingdom's leading search engine optimzation (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available.
Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales.
Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies.
It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal.
Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign.
Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website.
Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages.
By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.
- Format: Paperback
- Pages: 256 pages, black & white illustrations
- Publisher: Hodder & Stoughton General Division
- Publication Date: 27/03/2008
- Category: Internet browsers
- ISBN: 9781857885026
Showing 1 - 1 of 1 reviews.
Review by nzwaneveld
Do you have a website and wonder how you can attract more visitors? This book is all about understanding how Google Search Engines look and index websites, and using that insight to attract potential visitors. The techniques described in this book are often referred to as Search Engine Optimization (SEO). The author goes into great hands-on detail and is great when you limit your scope to the information known at the time the book was published. Most of the details in this book are expected to be applicable for the next two years, and after that the content of the book must be reviewed. Some of the details may only be valid for a year or so. Why?? Because Google does not fully reveal its algorithms. Google also has a dynamically changing set of rules to improve search results, and penalize webmasters who are using non-ethical techniques to manipulate search results (e.g. getting viagra / medications listed in search results that focus on music). If you are looking to organically improve the traffic to you site, then this book is very helpful, even if it is a bit outdated. If you are looking for the latest details that can help make a difference of 10 positions in the ranking (on the first two pages of search results), then wait for an updated edition.