Invisible Computer : Why Good Products Can Fail, the Personal Computer is So Complex, and Information Appliances are the Solution Paperback
Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity.
Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity.
Customers want change. They are ready for products that offer convenience, ease of use, and pleasure.
The technology should be invisible, hidden from sight. In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature.
The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives.
To do this companies must change the way they develop products.
They need to start with an understanding of people: user needs first, technology last -- the opposite of how things are done now.
- Format: Paperback
- Pages: 320 pages, 20
- Publisher: MIT Press Ltd
- Publication Date: 30/09/1999
- Category: Business mathematics & systems
- ISBN: 9780262640411
- Hardback from £9.45
Showing 1 - 3 of 3 reviews.
Review by echen888
I haven't finished this book, a little bit hard to read..
Review by danamckay
Ever wanted to know why the iPods and cellphones are so successful, and why you hate your computer so much? This book has the answer. By advocating for a greater number of simpler devices in our lives, Norman bucks a trend, but he also provides a thought provoking read about where technology should go to make our lives better rather than worse.
Review by BakuDreamer
out of date, not much useful info. ( other than ' affordments ' )