Fashion Marketing : Contemporary Issues, Hardback Book

Fashion Marketing : Contemporary Issues Hardback

Edited by Margaret Bruce

Description

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.

Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

Information

  • Format: Hardback
  • Pages: 348 pages, Illustrated
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780750668972

Other Formats

£38.99

£35.45

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops