Persuasion and Influence For Dummies, Paperback Book


Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion!

Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes.

Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence.

Topics covered will include: * The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions * Finding a common ground and establishing a connection with your audience * Capturing their attention and keeping them interested * Putting yourself across convincingly * Getting things done through others * Identifying the type of person you're dealing with - and responding in an appropriate manner


  • Format: Paperback
  • Pages: 400 pages, black & white illustrations
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Social, group or collective psychology
  • ISBN: 9780470747377

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