Shapely Ankle Preferr'd : A History of the Lonely Hearts Advertisement, Paperback

Shapely Ankle Preferr'd : A History of the Lonely Hearts Advertisement Paperback


What do women look for in a man? And what do men look for in a woman? And how and why has this changed over the centuries?

Every week thousands of people advertise for love either in newspapers, magazines or online.

But if you think this is a modern phenomenon, think again - the ads have been running for over three hundred years.

From the first ad in 1695 from a young gentleman who 'would willingly Match himself to some Good Young Gentlewoman, that has a Fortune of GBP3000 or thereabouts' to the GSOH, WLTM and online dating of more recent years, each ad is a snapshot of its age.

The result is a startling history of sex, marriage and society over three centuries - hilarious and heartbreaking by turn.


  • Format: Paperback
  • Pages: 224 pages
  • Publisher: Vintage Publishing
  • Publication Date:
  • Category: Social & cultural history
  • ISBN: 9780099513346



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