What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America?
Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and happiness a thousandfold!
Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson.
No matter what you sell, your on-the-job performance and profits will increase dramatically when you apply Bettger's keen insights on: * The power of enthusiasm * How to conquer fear * The key word for turning a sceptical client into an enthusiastic buyer * The quickest way to win confidence * How to deliver a winning sales talk * Seven golden rules for closing a sale
- Format: Paperback
- Pages: 192 pages, illustrations
- Publisher: Simon & Schuster
- Publication Date: 06/09/2003
- Category: Sales & marketing
- ISBN: 9780671794378
Showing 1 - 3 of 3 reviews.
Review by dukefan86
I read this book after I became a Mary Kay consultant, and was surprisingly impressed by the book's simple, yet powerful messages about hard work, people skills, and the importance of attitude and image. Even though I'm not a Mary Kay consultant anymore, this is a book worth keeping. I can see rereading this book and applying its principles to other areas of my life.
Review by flying_monkeys
Review by DCavin
I am not a salesperson, but this book is a good lesson in life since we all "sell" something at some point in our lives (ideas, wants, needs, etc).