Guerrilla Advertising 2 : More Unconventional Brand Communications, Paperback

Guerrilla Advertising 2 : More Unconventional Brand Communications Paperback


Advertising is changing fast, in order to hold its own in an ever-changing media landscape.

The traditional channels of TV, press and poster simply won't reach some target audiences.

Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more.

This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.

Projects of this title include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph; and, street buskers launching a new Oasis album in New York.

Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.


  • Format: Paperback
  • Pages: 192 pages, 285 colour illustrations
  • Publisher: Laurence King Publishing
  • Publication Date:
  • Category: Advertising
  • ISBN: 9781856697477



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