Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers, Paperback Book

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers Paperback

Description

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market.

Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Information

  • Format: Paperback
  • Pages: 222 pages, illustrations
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781841120638

£14.99

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