This is Social Media : Tweet, Blog, Link and Post Your Way to Business Success, Paperback

This is Social Media : Tweet, Blog, Link and Post Your Way to Business Success Paperback

4 out of 5 (1 rating)


UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.

Anyone in business can use social media to increase brand awareness, customer loyalty and sales.

This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter.

One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them.

You're looking for profitability, not gimmicks. Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits.

Are you missing a trick? This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business.

It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more.

Each site is assessed not as an end in itself but as means of delivering a business result. With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.


  • Format: Paperback
  • Pages: 216 pages, Illustrations
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Business & management
  • ISBN: 9781906465704



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Social media has grown phenomenally over the last few years. It's a rare person who hasn't heard of Twitter or Facebook at this stage. Initially used by individuals, businesses are realising the potential of these new media channels and are starting to embrace them.Guy Clapperton is a highly experienced media consultant who has produced a simple, easy to read guide for business owners who want to get started in the world of social media. Clapperton advises caution and warns against starting a social media strategy simply for the sake of doing it. He recommends making sure that it fits with your audience, with your strategy and more importantly, with your budget.Clapperton devotes a chapter to a high-level review of the main social media channels, providing a description of each along with a description of the typical audience for each site. People mystified by the burgeoning world of social media will no doubt appreciate this chapter.This is an honest book that is easy to read. It's a good starting point for novices in this brave new world.

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