Changing Minds : The Art and Science of Changing Our Own and Other People's Minds, Paperback

Changing Minds : The Art and Science of Changing Our Own and Other People's Minds Paperback

Part of the Leadership for the Common Good series

5 out of 5 (1 rating)


Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste.

Chances are you weren't successful in shifting that person's beliefs in any way.

In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way.

This book provides insights that can broaden our horizons and shape our lives.


  • Format: Paperback
  • Pages: 272 pages, illustrations
  • Publisher: Harvard Business Review Press
  • Publication Date:
  • Category: Cognition & cognitive psychology
  • ISBN: 9781422103296



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Seven Levers to Influence Decision-MakingOne key to success is the ability to influence people’s thinking. Whether one is attempting to introduce a major organizational change or convince consumers to switch brands, the ability to change people minds is an important business process.Howard Gardner, a Harvard psychologist who specializes in cognitive theory, offers us insight into what happens when one changes his or her mind. In order to change someone’s mind, Gardner writes, one has to produce a shift in that person’s perceptions, codes and the way he or she retains and accesses information. There are seven levers to change, he says.1.Reason.2.Research3.Resonance4.Re-descriptions5.Rewards6.Real World Events7.Resistances.Gardner explores how these levers are employed in six realms.1.Diverse Groups – such as a nation.2.Homogeneous Groups – corporations, universities.3.Culture – Changes effected by art, science or scholarship.4.Classroom5.Intimate Gatherings – one-on-one meetings, family gathering.6.Changes within one’s mind.This book is enlightening and compelling. It offers insights into the methods one can employ to influence others and oneself.

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