Understanding Attitudes and Predicting Social Behavior Paperback
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
- Format: Paperback
- Pages: 290 pages, black & white illustrations
- Publisher: Pearson Education (US)
- Publication Date: 07/03/1980
- Category: Behavioural theory (Behaviourism)
- ISBN: 9780139364358