The Real Deal : My Story from Brick Lane to "Dragons' Den", Paperback

The Real Deal : My Story from Brick Lane to "Dragons' Den" Paperback


After dropping out of school at just sixteen, James Caan started his business life in a broom cupboard with no qualifications and two pieces of fatherly wisdom: 'observe the masses and do the opposite' and 'always look for opportunities where both parties benefit'.

Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of GBP130 million and swiftly became one of Britain's most successful entrepreneurs.From Caan's childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, "The Real Deal" traces both his financial and personal achievements.

It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on Dragons' Den and what his charity work, from saving a hospital in London to building a school in Lahore, means to him.

Ultimately, it is a story of learning what money is really worth, told by one the country's most insightful businessmen.


  • Format: Paperback
  • Pages: 400 pages, 3 x 4pp colour sections
  • Publisher: Ebury Publishing
  • Publication Date:
  • Category: Autobiography: business & industry
  • ISBN: 9780753515099



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