Understanding Disney : The Manufacture of Fantasy, Paperback

Understanding Disney : The Manufacture of Fantasy Paperback

4 out of 5 (1 rating)


Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world.

How can we understand the appeal of Disney products?

What is it about the Disney phenomenon that attracts so many children as well as adults?

In this major new book, Janet Wasko examines the processes by which the Disney company -- one of the largest media and entertainment corporations in the world -- manufactures the fantasies which enthrall millions.

She analyses the historical expansion of the Disney empire, examines the content of Disneya s classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks.

She also discusses the reception of Disney products by different kinds of audiences.

By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.


  • Format: Paperback
  • Pages: 272 pages, 35
  • Publisher: Polity Press
  • Publication Date:
  • Category: Cultural studies
  • ISBN: 9780745614847



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Interesting overview of Disney as company, culture, and phenomenon, from a variety of different analytical approaches.Academic, but reasonably accessible writing. I wish there was a bibliography instead of all citations being within notes. Wasko refrains from inserting much personal commentary into the book, preferring to instead offer a compendium of critical opinion and analysis. Time is given to the 'Disney Myth', the cultural content of the films, merchandising, corporate structure and behavior, the theme parks, and even Disney fandom, and anti-Disney attitudes.

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