The first princess Mario saved was Nintendo itself.In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featuring an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.Since then, Mario has starred in over two hundred games, generating profits in the billions. He is more recognizable than Mickey Mouse, yet he s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry."
- Format: Paperback
- Pages: 320 pages
- Publisher: Penguin Putnam Inc
- Publication Date: 25/04/2013
- Category: Information technology industries
- ISBN: 9781591845638
Showing 1 - 2 of 2 reviews.
Review by melissarochelle
Listened to from Jul 31-Aug 7, 2012Audio Reivew - Super fun non-fiction is the best kind. Listening to this reminded me of Ready Player One -- it makes a great non-fiction companion to the awesomeness that is RPO. I also really want to play Super Mario Bros now. I learned quite a bit about Nintendo and the history of gaming consoles. (And I really want a Wii now...I'll wait for the Wii U to hit shelves.)I do have one problem...Mr Ryan, people DO still use the library. Yes, you can find many answers by doing a Google search, but not always reliable answers and it isn't always quick or easy when there are millions of search results.
Review by ivan.frade
Good overview of the Nintendo history and by extension the console market from the arcades to the Playstation/Xbox times. It is told in an informal tone that catches the attention and make it an easy reading. Sadly the contents are pretty much second hand. Most of the information seems to be available online and it is superficial. This description of the rise and evolution of the company, with some controversial key decisions, is asking for more first-hand content. What about an interview with Miyamoto? That would be something.