The Little Red Book of Selling : 12.5 Principles of Sales Greatness Hardback
Until now, there has been no definitive "little red book" for the millions of sales-people across the globe.
In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time.
The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case.
Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point.
It's packed with answers that people are searching for in order to help them make sales for the moment-and for the rest of their lives.
In The Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success-long term, relationship driven, and referral oriented-nothing to do with manipulation or other seedy tactics.
It has everything to do with understanding buying motives and taking ethical actions.
- Format: Hardback
- Pages: 220 pages, illustrations
- Publisher: Bard Press
- Publication Date: 05/08/2004
- Category: Sales & marketing
- ISBN: 9781885167606
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Review by PointedPundit
Little Book; Big IdeasLooking for a spark to reignite your passion for selling? Jeffrey Gitomer, author of The Sales Bible, has produced another gem. His lively style and straight talk make this book an inspirational motivator for salespeople who need to have a fire lit under them.Combining professionalism with humor, he presents more than a dozen principles of sales greatness. Gitomer combines colorful language with a punchy style to put the fun in the fundamentals of selling.