Businesses of the 1990s and beyond must be information-based enterprises with an integrated IS/IT and business strategy.
This text is, therefore, propelled by a powerful mix of beliefs: - information should be regarded as a key resource - no corporate strategy is complete if there is no IS/IT strategy - IS/IT is too important to be left solely to the IT professionals - planning for IS/IT should be an important and integral part of the firm's competitive strategy development - technological choices are essentially business decisions The special feature of the book is Part 3 which examines technologies likely to have major impact on business and IS/IT strategy and illuminates the nature of the strategic perspective on each.
- Format: Paperback
- Pages: 320 pages, glossary
- Publisher: Pearson Education Limited
- Publication Date: 01/02/1993
- Category: Business strategy
- ISBN: 9780273600244