The Medium is the Massage : An Inventory of Effects Paperback
Part of the Penguin Modern Classics series
Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary.
His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society.
This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.
This is one of four books in that series.
- Format: Paperback
- Pages: 160 pages, Fully illustrated throughout
- Publisher: Penguin Books Ltd
- Publication Date: 25/09/2008
- Category: Media studies
- ISBN: 9780141035826
Showing 1 - 1 of 1 reviews.
Review by JoS.Wun
I read this a long time ago and found it heavy going. Great title but I found the innards a bit incoherent. I have a feeling he could have said what he wanted to say in a couple of blog posts. Interestingly, if I recall correctly, his main point was that the form of communication, rather than its content, is what shapes societies. Try telling that to a blogger. I suspect she will tell you that content is everything!