The Rebel Sell : How the Counter Culture Became Consumer Culture, Paperback

The Rebel Sell : How the Counter Culture Became Consumer Culture Paperback

4 out of 5 (2 ratings)


This is an explosive rejection of the myth of the counter culture in the most provocative book since "No Logo".

In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking.

The idea of a counter culture - that is, a world outside of the consumer dominated one that encompasses us - pervades everything from the anti-globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counter productive but has helped to create the very consumer society that radicals oppose.

In a lively blend of pop culture, history and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counter culture obsession with being different.


  • Format: Paperback
  • Pages: 376 pages, ports.
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Business & management
  • ISBN: 9781841126555



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Showing 1 - 2 of 2 reviews.

Review by

A critique of members of the counterculture's attempts to distinguish themselves from the mainstream, this book argues that these attempts actually feed into and reinforce capitalism's fundamental need for consumption. Heath and Potter bring up some valid points and make interesting arguments, but I feel that they need to make it clear where they would draw the line between 'truly' ethical actions and those that are purely attempts to attain distinction from the masses.

Review by

In many ways a good critique of so called 'counterculture'. Does a good job when it comes to explaining some of the logic behind the radical counterculture ideology. There are some weak points here and there, and especially the conclusion seems pasted on. Over all a good read though. I read it in one sitting. The language is not very complicated. I'd recommend it to everyone. Even though it is a bit uneven, there are interesting points and it is a good starting point for discussion.