Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Challenging the Big Brands : How New Brands Win Market Share with Innovative Design, Paperback Book

Challenging the Big Brands : How New Brands Win Market Share with Innovative Design Paperback

Paperback

Item not Available

Description

Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace.

Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names.

Illustrated throughout with dozens of successful graphic design strategies, this in-depth exploration shows the finished pieces that distinguished the campaign from those of their competitors.

Each case study includes insights - both from the client company and the design firm - on the creative processes behind the projects and the brilliant moves that helped catapult them to the top.

Distilling valuable lessons from international brand success stories, this visual guide is a must for anyone involved in launching new brands into a competitive market.

Information

Save 26%

£19.99

£14.65

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information