Uncommon Sense, Common Nonsense : Why Some Organisations Consistently Outperform Others Paperback
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success.
For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
- Format: Paperback
- Pages: 256 pages, black & white illustrations
- Publisher: Profile Books Ltd
- Publication Date: 23/05/2013
- Category: Management & management techniques
- ISBN: 9781846686023