Beans : Four Principles for Running a Business in Good Times or Bad Hardback
by Leslie Yerkes, Charles Decker, Bob Nelson
Hardback
Description
Though fictionalized, this book is based on a true story of Monorail Espresso, a legend in its own time in Seattle.
This coffee company prospered by intentionally staying small in the cut-throat coffee capital of the country.
People are yearning to return to honest ways of doing business: before corporate dominance, inflated executive salaries, accounting trickery and outright greed became commonplace.
This is the story of a pushcart David slaying the corporate Goliaths on a daily basis and it should appeal to all of those in business who are looking for a way forward by reminding us what is core to good business and a good life: honouring customers, trusting employees, passion around a product and turning an honest profit.
Information
-
Item not Available
- Format:Hardback
- Pages:176 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:04/06/2003
- Category:
- ISBN:9780787967642
Other Formats
- PDF from £12.34
Information
-
Item not Available
- Format:Hardback
- Pages:176 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:04/06/2003
- Category:
- ISBN:9780787967642