Strategic Management in the Knowledge Economy : New Approaches and Business Applications PDF
by Marius Leibold, Gilbert J. B. Probst, Michael Gibbert
Description
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies.
On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Wiley
- Publication Date:27/06/2007
- Category:
- ISBN:9783895786105
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Wiley
- Publication Date:27/06/2007
- Category:
- ISBN:9783895786105