Relationship Marketing Paperback / softback
by Martin Christopher, Adrian Payne, David Ballantyne
Paperback / softback
Description
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field.
With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical.
It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:264 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:30/10/2002
- Category:
- ISBN:9780750648394
Other Formats
- EPUB from £40.49
- Hardback from £51.75
- PDF from £40.49
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:264 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:30/10/2002
- Category:
- ISBN:9780750648394