Relationship Marketing : Text and Cases, Hardback

Relationship Marketing : Text and Cases Hardback


Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.


  • Format: Hardback
  • Pages: 524 pages, 1, black & white illustrations
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9780750636261



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