Bonfire of the Brands : How I Learnt to Live without Labels, Paperback

Bonfire of the Brands : How I Learnt to Live without Labels Paperback

3 out of 5 (1 rating)


Average number of ads exposed to each day: 3000. Average number of ads exposed to by age of 65: 2 million.

Average number of brand names memorised by a 10-year-old: 400.

Worldwide advertising spend in 2006: $427 billion. In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives?

Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change.

In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future.

If the industry won't give it up, is it time for the individual to take back control?


  • Format: Paperback
  • Pages: 256 pages, illustrations
  • Publisher: Canongate Books Ltd
  • Publication Date:
  • Category: Autobiography: general
  • ISBN: 9781847670878



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HALF AS LONG = TWICE AS GOODRather than just a re-hash of the past 10 years of consumer angst, Boorman's view is built up of a) research and b) a personal test of his beliefs. And there are parts here (in the first quarter and the last third) that are well-written. Unfortunately, the middle of the book is rather sluggish, and his additional psychotherapy diary summaries would be better in a different context. Even the kernel event is rather forgetful.Boorman deserves acknowledgement for facing his own anxieties and being honest with colleagues and clients. It's a shame that he didn't get a better editor to help him bring his work to the world.

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