Museum Marketing and Strategy : Designing Missions, Building Audiences, Generating Revenue and Resources, Hardback

Museum Marketing and Strategy : Designing Missions, Building Audiences, Generating Revenue and Resources Hardback

Description

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges.

Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing.

The book addresses the issues of most importance to the museum community and shows how to* Define the exchange process between a museum's offerings and consumer value* Differentiate a museum and communicate its unique value in a competitive marketplace* Find, create, and retain consumers and convert visitors to members and members to volunteers and donors* Plan strategically and maximize marketing's value* Achieve financial stability* Develop a consumer-centered museum

Information

  • Format: Hardback
  • Pages: 544 pages, Illustrations
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Museums & museology
  • ISBN: 9780787996918

£52.50

£44.99

 
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Also by Neil G. Kotler