Private Label Strategy : How to Meet the Store Brand Challenge Hardback
by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Hardback
Description
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands.
Rather than simply selling on price, retailers have transformed private labels into brands.
Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart.
The growth in private labels has huge implications for managers on both sides.
Yet, brand manufacturers still cling to their outdated assumptions about private labels.
In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M.
Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response.
Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors.
Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:288 pages
- Publisher:Harvard Business Review Press
- Publication Date:13/02/2007
- Category:
- ISBN:9781422101674
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:288 pages
- Publisher:Harvard Business Review Press
- Publication Date:13/02/2007
- Category:
- ISBN:9781422101674
