International Retailing : Trends and Strategies, Paperback

International Retailing : Trends and Strategies Paperback


International Retailing, the first book to address seriously the recent trends in retailer internationalism, provides a truly international review of the driving forces behind internationalism.

Particular attention is paid to the European market.


  • Format: Paperback
  • Pages: 272 pages, black & white illustrations
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: International business
  • ISBN: 9780273611837



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