International Retailing : Trends and Strategies Paperback
International Retailing, the first book to address seriously the recent trends in retailer internationalism, provides a truly international review of the driving forces behind internationalism.
Particular attention is paid to the European market.
- Format: Paperback
- Pages: 272 pages, black & white illustrations
- Publisher: Pearson Education Limited
- Publication Date: 11/07/1995
- Category: International business
- ISBN: 9780273611837