A Framework for Marketing Management Paperback
by Philip Kotler, Greg Jenkins, Kevin Lane Keller
Paperback
Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
Information
-
Item not Available
- Format:Paperback
- Pages:384 pages, ill
- Publisher:Pearson Education (US)
- Publication Date:28/03/2008
- Category:
- ISBN:9780131452589
Other Formats
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- Paperback / softback from £61.99
Information
-
Item not Available
- Format:Paperback
- Pages:384 pages, ill
- Publisher:Pearson Education (US)
- Publication Date:28/03/2008
- Category:
- ISBN:9780131452589