Attracting Investors : A Marketing Approach to Finding Funds for Your Business Hardback
by Philip (Kellogg School of Management, Northwestern University, Evanston, IL) Kotler, Hermawan (MarkPlus Strategy Consulting) Kartajaya, S. David (INSEAD, France) Young
Hardback
Description
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital?
The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.
Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:256 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:03/09/2004
- Category:
- ISBN:9780471646563
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:256 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:03/09/2004
- Category:
- ISBN:9780471646563
