Good Strategy Bad Strategy : The Difference and Why it Matters, Paperback

Good Strategy Bad Strategy : The Difference and Why it Matters Paperback

3.5 out of 5 (1 rating)


Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'.

Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them.

His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.


  • Format: Paperback
  • Pages: 336 pages, Illustrations
  • Publisher: Profile Books Ltd
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781846684814



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Richard Rumelt obviously knows what there is to know about strategy work, and I love his candour when dealing with leaders focusing on vision and goals without planning - or knowing - how to get there. You can't wish yourself to success, you have to work meticulously to build a strategy with coherent elements, test it like a scientist would test a hypothesis. His many examples from business and politics underline his points well. Still there is a lack of passion, it all becomes a bit mechanical, both in the writing and the execution of his ideas. However, I have learnt more about the building blocks of strategy work in this book than in any other business book, so it was worth the read.

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