Logo Design Workbook : A Hands-on Guide to Creating Logos Paperback
by Sean Adams, Noreen Morioka
Paperback
Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process.
Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries.
Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Information
-
Item not Available
- Format:Paperback
- Pages:240 pages
- Publisher:Rockport Publishers Inc.
- Publication Date:07/02/2006
- Category:
- ISBN:9781592532346
Information
-
Item not Available
- Format:Paperback
- Pages:240 pages
- Publisher:Rockport Publishers Inc.
- Publication Date:07/02/2006
- Category:
- ISBN:9781592532346